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 Atlético de Madrid is the top three teams in La Liga in terms of comprehensive strength. The number of titles won, the number of season ticket holders and the total revenue are only ranked behind Real Madrid and Barcelona in the same city. Atlético Madrid have launched their Atletico Madrid football shirts 2023-2024. 

The Atletico Madrid Home Shirt 2023-2024 has been released under the slogan "Puro Atleti" (Pure Atlético). For the first time in four years, it features the club's classic stripes without any tweaks to them. The Nike Atletico Madrid 2023-24 home shirt sees the club return to the classic stripes, doing away with last season's wavy design.

Atletico's 2023-2024 home kit has four white and three red stripes on the front. The sleeves, collar, and back of the shirt are mainly red. A subtle gradient effect can be seen on the red stripes of the cheap replica football shirts. Created with small rectangles, they fade from a lighter shade of red at the top to a darker red at the middle and bottom. Officially, the two red colors are called "Sport Red" and "Global Red".

The Atletico Madrid Away Shirt 2023-2024 pays homage to the club's first-ever football shirt that featured a half-and-half design. It combines royal blue on the right and white on the left with blue raglan-style sleeves.

Officially, the colors are "Old Royal/White/White".  Instead of the current Atletico crest, the Nike Atlético Madrid 2023-24 jersey uses the club's first logo. It is quite different compared to the current crest and all later Atleti logos. The Atletico Madrid 1903-1911 logo is blue and white with a wishbone-style white monogram in the middle of the blue ball. The color palette was meant to represent the professionalism and reliability of the club.